Online social media marketing: Don't make people come to you, go ...

by Times Editor

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Let's distill a couple hours of  good commentary and corporate strategy:

Don't lecture and don't just throw ads at people online. Control of the GM brand, like all brands, is shifting from the marketer to the public, Barger says. "They are more in control of GM's brand than I am." Go outside the box (meaning GM's own Web site and even GM blogs), he advises. "Go where the conversations are happening. Don't wait." The ability online to reach individual people, not just GM customers but its critics, really matters -- and it's possible with interaction on social media sites.

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